Simply Woven is a Moda Bake Shop pattern by Jessica Kelly
The pattern calls for two jelly rolls, which makes a very huge quilt (72x96). I split my 48 squares into 2 lots, one of 35 and one of 12, and made two quilts. You could very easily make 24 blocks with one jelly roll, and have a nicely sized quilt of 48x72 without adding any borders.
I first saw this pattern when one of the ladies at the Longarm Group brought hers for show and tell. I really liked the woven effect and thought it could be really fun to make.